Case Study Of Nike, A Global Environment, Transportation...

Nowadays, businesses must think big. It is not enough to be the best in the city or even the country. The goal should be to go global and take advantage of the opportunities offered by the phenomenon of globalization and be part of the â€Å"global market†. This is rather ambitious but some companies have stepped out their country’s borders and have gained global recognition. This has been possible mainly thank to the important advances made in the 20th century, especially in the area of communication, transportation and new technologies. These advances have allowed many companies to extend their activities from a local scope to one of global scale, but this also means having to take more responsibility and act correctly. Globalized companies†¦show more content†¦It also had factories in China. In 1986, Nike expanded its product line to include apparel. Always following its business model: to market high-end consumer products manufactured in cost-efficient supp ly chains (Zaked, 2004), Nike requested its suppliers to open up manufacturing plants in Indonesia, China and Vietnam and helped its lead vendors establish an extensive network of foot wear factories throughout Southeast Asia where they could find cheap labor. But this expansion strategy put Nike under the scrutiny of groups that accused Nike of taking advantage of low wages and poor working conditions of factories in those lower-cost countries in order to increase their profits. Accusations of child exploitation, abusive treatment to workers and attempts of paying less than the minimum daily wage to workers were a consequence of Nike’s expansion strategy. †¢ Explain what the positive and negative impacts of this strategy were. One positive impact of Nike’s expansion strategy was that the location of the production facilities were close to raw materials and cheap labor sources. This allows for cheaper production (Enderle et al, 2000). Also, with its expansion into China, they tried to enter the clothing market. With nearly 1.357 billion Chinese people, they could have huge profits from that market alone (Wilsey and Lichtig, n.d.). As negative impacts, Nike received accusations of child exploitation, and manyShow MoreRelatedCase Study Of Nike, A Global Environment, Transportation And New Technologies1021 Words   |  5 Pagesor even the country. The goal should be to go global and take advantage of the opportunities offered by the phenomenon of globalization and be part of the â€Å"global market†. This is rather ambitious but some companies have stepped out their country’s borders and have gained global recog nition. This has been possible mainly thank to the important advances made in the 20th century, especially in the area of communication, transportation and new technologies. These advances have allowed many companiesRead MoreNike in China3150 Words   |  13 PagesExecutive Summary Overview Nike is the market leader in athletic shoes in the United States. The Oregon based company has always utilized offshore facilities in low-income countries to produce at minimal costs followed by importation into predominantly the US for sales. Nike is quick to divest from emerging markets as costs rise and has recently signed short term production contracts with a long term strategy of production in China. Unlike Nike’s previous global endeavors, the political and culturalRead MoreUnder Armour Is Gaining Market Share And Challenging Nike2043 Words   |  9 Pages Abstract Under Armour is gaining market share and challenging Nike in the sports apparel industry. However, Under Armour is having major issues with inventory management and managing cost. Inventory cost has increased steadily over the past three years and is now at the point where it is out weighing revenue. UNDER ARMOUR: CHALLENGING NIKE IN SPORTS APPAREL 3 CASE DESCRIPTION Under Armour, Inc., was founded in1996, by Kevin Plank, by a former University of Maryland footballRead Moremarketing strategy4037 Words   |  17 PagesModule Code: MKT 306 Nike – A report on Nike trainers from Nike Inc. and its market analysis in the UK. Submitted to University of Sunderland Submitted by: BIJAY GURUNG Student code: 109122858 BA (HONS) BUSINESS MANAGEMENT (YEAR 3) WORD COUNT: 3498 (excluding executive summary, references and relevant appendices) Table of Contents 1. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.pg.3 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg.4 3. Marketing Audit of Nike Inc. UK†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreAn Evaluation Of The Business Lego2310 Words   |  10 Pageswill be elaborated on and portrayed how they are incorporated throughout various businesses. Operations processes and strategies will be exemplified throughout the report and broken down further into the supply chain management, outsourcing and technology of a business. An evaluation of the business Lego will be presented and deliver how the business examines CSR and why consumers prefer their business compared to other leading competitors. 2.0 CORPORATE SOCIAL RESPONSIBILITY 2.1 LEGAL COMPLIANCERead MoreCarbon Emissions And Its Effect On The Environment1733 Words   |  7 Pagesemission and how to create efficiency transportation is a critical thing that enterprise needs to concern. According to HM’s annual reports, more than 50% percent of carbon emissions are from their transportation between the factories and stores, therefore, choosing more sustainable ways in transportation is one of a good resource to reduce the hurt for the environment. There are highly percentages of their shipments shipping via railway or sea, because sea transportation and train are relatively unpollutedRead MoreNike Inc. Case Study2161 Words   |  9 PagesNike, Inc. : Case Study in Operations Management MGT 441 Prepared for: Dr. Davidson, Concord University Prepared by: Jeremiah Nelson Johnathan Coleman Emily O’Dell December 4th, 2012 Introduction Low-cost, time-efficient manufacturing of goods is a key feature of a successful production company in today’s competitive global economy. Operations management, often abbreviated in the business world as OM, is defined as â€Å"...the set of activities that creates value in the form of goodsRead MoreNike- Managerial Case Study4914 Words   |  20 PagesNIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday, December 23, 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed especially for athletes by athletes, at competitive prices. Today, Nike is the worlds leading maker of athletic shoes, equipment and apparel. Nike has invested highly on marketingRead MoreNike- Managerial Case Study4930 Words   |  20 PagesNIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday, December 23, 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed especially for athletes by athletes, at competitive prices. Today, Nike is the worlds leading maker of athletic shoes, equipment and apparel. Nike has invested highly on marketing. It hasRead MoreImpact Of Globalization On The World1787 Words   |  8 PagesThis report will discuss the multiple roles of globalization in providing and transferring new and advanced technologies which, despite their significance, can severely damage the environment. This report will also be covering multiple aspects such as what we mean by globalization as a anomaly of changes. What technologies mean. What are the factors of globalization that supported it and what are the variables of it. First the term â€Å"globalization† must be defined. There are various definitions of Case Study Of Nike, A Global Environment, Transportation... Nowadays, businesses must think big. It is not enough to be the best in the city or even the country. The goal should be to go global and take advantage of the opportunities offered by the phenomenon of globalization and be part of the â€Å"global market†. This is rather ambitious but some companies have stepped out their country’s borders and have gained global recognition. This has been possible mainly thank to the important advances made in the 20th century, especially in the area of communication, transportation and new technologies. These advances have allowed many companies to extend their activities from a local scope to one of global scale, but this also means having to take more responsibility and act correctly. Globalized companies have more demands to innovate and work in a new manner, in a constant changing environment, in which stakeholders demonstrate a growing interest over their activities, especially in those related to sustainability. In a more globa l environment, companies need to develop new skills related to sustainability management. For this assignment we will analyze the case of Nike, a company whose expansion strategy made it the global poster child for corporate ethical fecklessness (Zadek, 2004). Nike was founded in 1964 by Phil Knight and Bill Bowerman at a time when the sport shoes market in America was dominated by expensive products manufactured in the United States and Germany. While completing his MBA in Finance from Stanford University,Show MoreRelatedCase Study Of Nike, A Global Environment, Transportation And New Technologies1021 Words   |  5 Pagesor even the country. The goal should be to go global and take advantage of the opportunities offered by the phenomenon of globalization and be part of the â€Å"global market†. This is rather ambitious but some companies have stepped out their country’s borders and have gained global recognition. This has been possible mainly thank to the important advances made in the 20th century, especially in the area of communication, transportation and new technologies. These advances have allowed many companiesRead MoreNike in China3150 Words   |  13 PagesExecutive Summary Overview Nike is the market leader in athletic shoes in the United States. The Oregon based company has always utilized offshore facilities in low-income countries to produce at minimal costs followed by importation into predominantly the US for sales. Nike is quick to divest from emerging markets as costs rise and has recently signed short term production contracts with a long term strategy of production in China. Unlike Nike’s previous global endeavors, the political and culturalRead MoreUnder Armour Is Gaining Market Share And Challenging Nike2043 Words   |  9 Pages Abstract Under Armour is gaining market share and challenging Nike in the sports apparel industry. However, Under Armour is having major issues with inventory management and managing cost. Inventory cost has increased steadily over the past three years and is now at the point where it is out weighing revenue. UNDER ARMOUR: CHALLENGING NIKE IN SPORTS APPAREL 3 CASE DESCRIPTION Under Armour, Inc., was founded in1996, by Kevin Plank, by a former University of Maryland footballRead Moremarketing strategy4037 Words   |  17 PagesModule Code: MKT 306 Nike – A report on Nike trainers from Nike Inc. and its market analysis in the UK. Submitted to University of Sunderland Submitted by: BIJAY GURUNG Student code: 109122858 BA (HONS) BUSINESS MANAGEMENT (YEAR 3) WORD COUNT: 3498 (excluding executive summary, references and relevant appendices) Table of Contents 1. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.pg.3 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg.4 3. Marketing Audit of Nike Inc. UK†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreAn Evaluation Of The Business Lego2310 Words   |  10 Pageswill be elaborated on and portrayed how they are incorporated throughout various businesses. Operations processes and strategies will be exemplified throughout the report and broken down further into the supply chain management, outsourcing and technology of a business. An evaluation of the business Lego will be presented and deliver how the business examines CSR and why consumers prefer their business compared to other leading competitors. 2.0 CORPORATE SOCIAL RESPONSIBILITY 2.1 LEGAL COMPLIANCERead MoreCarbon Emissions And Its Effect On The Environment1733 Words   |  7 Pagesemission and how to create efficiency transportation is a critical thing that enterprise needs to concern. According to HM’s annual reports, more than 50% percent of carbon emissions are from their transportation between the factories and stores, therefore, choosing more sustainable ways in transportation is one of a good resource to reduce the hurt for the environment. There are highly percentages of their shipments shipping via railway or sea, because sea transportation and train are relatively unpollutedRead MoreNike Inc. Case Study2161 Words   |  9 PagesNike, Inc. : Case Study in Operations Management MGT 441 Prepared for: Dr. Davidson, Concord University Prepared by: Jeremiah Nelson Johnathan Coleman Emily O’Dell December 4th, 2012 Introduction Low-cost, time-efficient manufacturing of goods is a key feature of a successful production company in today’s competitive global economy. Operations management, often abbreviated in the business world as OM, is defined as â€Å"...the set of activities that creates value in the form of goodsRead MoreNike- Managerial Case Study4914 Words   |  20 PagesNIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday, December 23, 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed especially for athletes by athletes, at competitive prices. Today, Nike is the worlds leading maker of athletic shoes, equipment and apparel. Nike has invested highly on marketingRead MoreNike- Managerial Case Study4930 Words   |  20 PagesNIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday, December 23, 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed especially for athletes by athletes, at competitive prices. Today, Nike is the worlds leading maker of athletic shoes, equipment and apparel. Nike has invested highly on marketing. It hasRead MoreImpact Of Globalization On The World1787 Words   |  8 PagesThis report will discuss the multiple roles of globalization in providing and transferring new and advanced technologies which, despite their significance, can severely damage the environment. This report will also be covering multiple aspects such as what we mean by globalization as a anomaly of changes. What technologies mean. What are the factors of globalization that supported it and what are the variables of it. First the term â€Å"globalization† must be defined. There are various definitions of